This was the final project for an online course at Udemy, named UX & Design Thinking: User Experience in Business. This Ux Design project finished at wireframing and prototyping an app. To turn this project more real I decided to do a logotype and a brand book with the rules that must be respected concerning the logotype and the brand. For this project i had learned and used many methods and tools from UX Design and Design Thinking like: Costumer Journey Map, future press release, creation of personas, benchmark, golden path, taxonomy, storytelling, value proposition canvas, sitemap and many more.
About BEFAST
BEFAST is a project focus on giving back time to metropolitan people that waste some of it, looking for a specific product to buy. With BEFAST app people can buy without looking for the same product at many similar stores, without the out of the stock problem or without waiting at the line to pay. The process is simple and fast. You just put your localization (because the app will show you many stores with a kilometers radius from you), search for your product with the help of filters, choose the store that is convenient for you, pay, and go directly to the store and received the product at the door. BEFAST was thought for a faster buy and receive but has the option to buy online with online store partners. In this case, you just choose the product, and the app forwards you to the online store to pay and put your address, without needing to create an account on another website.
